Don't just ask customers what they want. Stay curious and show them why they should care.
Our Services
UX Research
To understand user needs, behaviors, and goals, we employ mixed method approaches- qualitative and quantitative- and gather data to inform the design of products and services. This can include bevy of techniques: usability tests, heuristic evaluations, user interviews, surveys, journey mapping, accessibility evaluations, and more.
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We also provide user research training and consulting which includes employee training to conduct user research effectively, providing continuing education and support. Consultation services include providing guidance and advice on best practices for user research, and helping organizations understand how user research can be used to improve product design and development from a wholistic change-management approach.
Market Research
Through cutting-edge market research, we identify opportunities and trends, providing strategic insights to guide business decisions. We leverage the power of predictive analytics for predictive modeling, forecasting future user behavior and trends for strategic planning, inventory management, and marketing campaigns. A few primary research includes but is not limited to: pricing research, customer segmentation, competitive analysis, campaign A/B testing, ethnographic research, participant screening and recruitment for focus group facilitation. ​
UX Design
Our approach to robust UX design is a blend of design thinking principles rooted in cognitive behavioral psychology patterns coupled with effective research data. Our capabilities include creating the overall structure and navigation of a product or service, as well as designing the interactions and functionalities that allow users to accomplish their goals. Whether it is visual design, wire framing, prototype development and testing or information architecture, we do it all while ensuring that our work reflects our values of accessibility and inclusivity at the forefront of designs and design systems.
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We also provide UX design consulting, providing guidance and advice on best practices for user-centered design, and helping organizations understand how to create effective, user-centered products and services.
Data Visualization Design
As much as we are highly skilled in storytelling, we believe the key to understanding complex data is ensuring that it is understood and resonates with stakeholders; this includes the foundational capabilities of designing and building interactive dashboards and reports that allow users to easily explore and understand complex data in a visually engaging and informative way. Our data visualization offererings may include but are not limited to: building and implementing data visualizations using technologies and platforms, such as Tableau, Power BI, D3.js, and R., and in the most general terms, the provision of interactive tools to explore and discover insights from data to inform and provide context to the data being presented​.
Data Science
Beyond enhancing user research, we deploy predictive modeling by using statical and machine learning techniques to build models to identify patterns, anomalies, trends and forecast future performance and outcomes. We also offer consulting services to help clients understand how data science can be used to solve specific business problems and develop data science strategies. Data management and governance is equally important. We offer services to help clients manage and organize their data, such as data warehousing, data cleaning, and data governance.
Predictive AI and ML Modeling
We use AI and machine learning (deep learning, reinforcement learning, natural language processing) in a myriad of ways to enhance the user experience and provide valuable insights for our clients. We develop custom AI-powered chat bots to create a personalized user experience, while on the backend, automated user behavior data analytics and feedback collection is powered by natural language processing, which uncovers valuable sentiments expressed from end users' behavioral patterns. Whether the aim is to set the baseline and track KPI of bespoke content and recommended solutions or look for ways to scale and improve engagement and perceptions, we use these tools and more to help your organization formulate business decisions and make the most out of predictive AI and machine learning.
Ethical Policy Development
At Breadth and Depth Research, ethical design and research are and always will be at the forefront of our outputs. Whether it includes implementing fail safe measures against biases in research, taxonomy and metadata development or data governance reviews, we help our clients understand and manage end user data in a way that serves their business objectives that is consistent with fair and clear information architecture and UI design practices without compromising the privacy of end users.
Accessibility Framework Development
Just as important as ethical policy development, accessibility framework development is key to everything we do. We create guidelines and standards for designing and building digital products and services that are accessible to all users, including those with disabilities. Beyond developing recommendations for contrast, text size, color use, and other design elements that can affect accessibility, we also conduct accessibility testing to ensure that our clients' products and solutions are accessible to users with disabilities, and audit for accessibility compliance with standards such as WCAG 2.0 and 2.1, Section 508, and others, depending on the region and industry.​
Transparency is kind, so is ethical data-driven design.
As a Veteran-owned entity, Breadth and Depth Research is a huge proponent of the "curb cut effect". Ethical policy development and adhering to accessibility standards ensure that we serve our clients and the end user with honor and integrity.
We find that when we conduct research and create designs that serve individuals with disabilities, we improve design for everyone.