The Mission
Breadth and Depth Research plays up its strength: intense curiosity and a passion for making things make absolute sense. The end goal is helping our clients elevate their digital experience standards and stay mission ready.
At our core, we believe that exceptional digital products are born where rigorous strategy meets relentless customer empathy. Effective product management and end-to-end ownership of customer outcomes transform how organizations build solutions, driving undeniable market fit and measurable business impact. By aligning a clear Product Vision and Product Strategy with deep Market Research and Customer Discovery, we help you cut through the noise to Design Solutions people truly love to use.
Behind every seamless interface is a synchronized ecosystem. We bridge the gap between technical execution and market promise.
The Vision
Our vision is to set the standard for how innovative technology seamlessly serves human needs and scales sustainable revenue growth, ensuring every feature solves a real human problem.
Who We Are
Breadth and Depth Research is a woman-minority-Veteran owned full research and design firm that offers de-risking modernization services through user research and rapid prototyping. We provide digital experience development, data product development, and strategic consulting to corporate, non-profit, federal, state and local government organizations. Breadth and Depth Research specializes in enterprise research to deliver data-driven product development insights across every stage: conceptualization, development and evaluation, deployment and growth optimization. We evaluate the landscape, identify the right problems, design and test solutions. Our vision is helping our clients elevate their digital experiences and stay mission ready.
Resarani "Rani" Johnson is a US Army veteran, who has operated in federal, corporate and non-profit spaces. She has over 15 years of experience in leveraging customer insights to solve complex business problems, connect data-informed decisions to operational excellence in product development, and execute enterprise-wide business initiatives.
Resarani is an expert at leading large-scale products and R&D projects- using advanced analytics to drive product strategy, mitigate risk, improve development processes, and align departmental workflows with overarching objectives. She leads and collaborates with matrixed cross-functional teams to deliver products, 0-to-1. Well versed in product development life cycle— from capturing requirements and testing to prioritizing needs for high-impact road maps that drive measurable growth outcomes at enterprise-level scope, she excels in leading concurrent projects, and defining and meeting success metrics.
She holds a bachelor's degree in Communications from Howard University, and a Masters of Business Administration from Metropolitan College of New York.
